Picklesburgh

Festival Redesign

The objective of this project was to develop a visually compelling identity system for an existing festival. I chose Picklesburgh, the pickle festival held in Pittsburgh during the summer. For the first part of this project, the task was to create a logo.



Core Values


1  Showcasing its history and uniqueness
2  Creating community togetherness
3  Breaking free from standards




Moodboard






Digital Iterations




Typeface Choice

Space Grotesk




Final




Assets


Iterations







Finals