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PICKLESBURGH
Festival Redesign
Core Values
The objective of this project was to develop a visually compelling
identity system for an existing festival. I chose Picklesburgh, the pickle festival held in Pittsburgh during the summer. For the first part of this project, the task was to create a logo.
1 Showcasing its history and uniqueness
2 Creating community togetherness
3 Breaking free from standards
1 Showcasing its history and uniqueness
2 Creating community togetherness
3 Breaking free from standards
Moodboard
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Digital Iterations
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Typeface Choice
Space Grotesk
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FINAL
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ASSETS
Iterations
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FINALS
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