For this UI/UX group project, our goal was to redesign a mobile app. We chose ArtRabbit, a platform dedicated to building awareness around local art events and exhibits, and also acts as a guide.

Goals

Existing Pages

Overall, our goal was to streamline the system and introduce a social aspect to the app’s features. We also wanted to keep the existing app’s consistent layout while resolving hierarchy issues, creating a stronger branding presence, and overall make it a more friendly app for non-museum goers.

After receiving user feedback, we developed an information architecture to move our redesign forward with.

Researching a few personas and their relationships with the platform allowed us to expand on the different features these people might interact with in order for our redesign to be comprehensive.

I led the development of the “Friends” page, tasked with finding a way to naturally incorporate the new social aspect into ArtRabbit.