PICKLESBURGH
Festival Redesign





Core Values

The objective of this project was to develop a visually compelling identity system for an existing festival. I chose Picklesburgh, the pickle festival held in Pittsburgh during the summer. For the first part of this project, the task was to create a logo.


1  Showcasing its history and uniqueness

2  Creating community togetherness

3  Breaking free from standards


Moodboard




Digital Iterations




Typeface Choice

Space Grotesk




FINAL




ASSETS
Iterations




FINALS